Product management is one of the most crucial and dynamic roles in modern IT. A product manager bridges business goals, user needs, and technical delivery, driving the product from idea to launch and beyond.
This training will guide you through the full product lifecycle — from customer research and strategy to metrics, delivery, and post-launch improvement.
🔹 Topics Covered:
📊 Product Lifecycle
– 7 stages of product development and delivery.
– MVP creation, A/B testing, and continuous improvement.
– How to avoid common mistakes during product launches.
💼 Who is a Product Manager?
– Core deliverables: research, roadmap, metrics, and vision.
– Roles within a product team: Product, Project, UX, Marketing.
– How PMs actually spend their time (and where they shouldn’t).
🧭 Product Management Process
– Understanding users through personas and behavior research.
– Market analysis: surveys, interviews, secondary data.
– Product strategy: key differentiators, goals, and roadmaps.
🚀 From Development to Marketing
– MVP validation and user testing.
– Pricing, positioning, and release strategy.
– Building awareness and tracking post-launch success.
📈 Key Metrics
– Revenue, engagement, retention, satisfaction.
– Data analysis for product decisions.
– Tools for tracking and interpreting results.
🧠 Top 5 Skills of a Successful Product Manager:
1️⃣ Vision development
2️⃣ Customer empathy
3️⃣ Data-driven thinking
4️⃣ Clear communication
5️⃣ Leadership and influence
👥 Who It’s For:
– 💼 Product Managers seeking structured frameworks.
– 🧑💻 Project Managers transitioning into product roles.
– 📊 Business Analysts defining requirements and goals.
– 🧠 Marketers and UX specialists aiming to think product-first.
– 🚀 Startup founders building scalable digital products.
🎯 You Will Learn To:
✅ Manage the full product lifecycle from idea to delivery.
✅ Build strategy aligned with both user and business needs.
✅ Apply data analysis and customer insights effectively.
✅ Measure success with actionable metrics.
✅ Lead teams and products with confidence and clarity.
👩🎓 Trainer:
Olesia Ulianova — Ph.D. in Engineering, MBA, CEO of Telesens, Founder of IT Grow Center.
